Team Members

May 25, 2023


Throwback Thursday – THE QUALITY OF THE MAN by Melissa Carrasco


In the April 2022 edition of the Knoxville Bar Association’s DICTA Publication, Melissa Carrasco explains the entrepreneurial story of Joel O. Cheek. After many years of research and understanding of both the coffee beans and the consumption habits of consumers, Joel founded the Nashville Coffee and Manufacturing Company. It was so popular in a prestigious Nashville hotel that the company took on the now widely recognizable name—Maxwell House. Melissa reflects upon Joel’s character, “Certainly the quality of the coffee helped, but it was the quality of Joel Cheek himself that built an iconic business. The quality of the man built something better.”


To read the full article, click here!

To learn more about Melissa Carrasco and her areas of practice, click here!