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Intellectual Property
Trademark Registration Process
A trademark application can usually be prepared in two to three hours of attorney time. The applicant may file (1) a “use” application or (2) an “intent-to-use” application. Each of these applications has different filing requirements.
Why Register a Trademark?
Registration of a trademark, although not mandatory, is recommended because registration can substantially expand the common law rights of a trademark owner. A trademark may be registered federally at the USPTO if used in interstate commerce. Moreover, a trademark may be registered at the registration office in any of the 50 states where used.
What is a Trademark?
A trademark is any word, name, symbol, or device used to identify the source or origin of goods/services and to distinguish the goods/services from others. In essence, a trademark designates a particular quality and reputation, which are developed over a period of time.